F&B Huskies Make Shortlist in Cannes

F&B Huskies Shortlisted at Cannes Lions For ‘Famine Meals Financial institution’.

In what has been one other smart quiet week for the Irish promoting at Cannes, F&B Huskies (previously Within the Firm of Huskies) was shortlisted on the Cannes Lions Worldwide Competition of Creativity for its ‘Famine Meals Financial institution’ marketing campaign for native charity Little Flower Penny Dinners .

Regardless of the notion that Eire left starvation behind again within the 1800s, meals poverty remains to be an enormous downside with over 100,000 youngsters going to mattress hungry each evening. To spotlight Eire’s rampant meals poverty charges, a meals financial institution set up was positioned in entrance of probably the most highly effective image of starvation in Irish historical past, the world-famous Famine Memorial in Dublin Metropolis Docklands.

Shortlisted within the Design class, below ‘Spatial & Sculptural Exhibitions and Experiences’ the set up offers a stark reminder that 173 years for the reason that Irish famine, starvation remains to be a difficulty.

To assist fight the issue, viewers had been capable of donate a plate of meals to Little Flower Penny Dinners by scanning a QR code. Along with the set up, the marketing campaign featured a web-based video and social belongings, and was launched within the run as much as St Patrick’s Day, when the nation’s pleasure was on the forefront of everybody’s thoughts.

Damian Hanley, Government Inventive Director at F&B Huskies, says – “Native charity Little Flower Penny Dinners helps so many individuals by offering over 1,500 meals every week, each week. It was a collective effort from the company to get the concept throughout the road so it’s nice to see this marketing campaign has made an actual affect in Eire in addition to being shortlisted at Cannes Lions, the worldwide benchmark for excellence in creativity.”

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